![]() The second factor of credibility noted by McCroskey and Teven is trustworthiness The degree to which an audience member perceives a speaker as being honest., or the degree to which an audience member perceives a speaker as honest. Like well-known speakers, you will need to establish your credibility on each topic you address, so establishing your competence about the energy efficiency of furnace systems during your informative speech does not automatically mean you will be seen as competent on the topic of organ donation for your persuasive speech. US Surgeon General Regina Benjamin may be seen as competent on health and wellness issues, but may not be seen as a competent speaker on trends in Latin American music or different ways to cook summer squash. Keep in mind that even well-known speakers are not perceived as universally credible. īut what if you do not possess a fancy title that lends itself to established competence? You need to explain to the audience why you are competent to speak on your topic. Source: Photo by Lawrence Jackson, White House photographer. Regina Benjamin, the US Surgeon General, is expected to be competent in matters related to health and wellness as a result of being the United States’ top physician. Some individuals are given expert status because of positions they hold in society. is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member. Competence The degree to which an audience member perceives a speaker as being knowledgeable or expert on a given topic. Goodwill: A reexamination of the construct and its measurement. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill. As public speakers, we need to make sure that we explain to our audiences why we are credible speakers on a given topic. ![]() You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter. First, and foremost, the concept of credibility must be understood as a perception of receivers. One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. To develop a specific purpose, you should complete the following sentence: “I want my audience to understand that…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective. ![]() In addition, a clear purpose provides the audience with a single, simple idea to remember even if they daydream during the body of your speech. The more clearly focused your purpose is, the easier your task will be in developing your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. If the speaker doesn’t know what her or his topic is and cannot convey that topic to the audience, then we’ve got really big problems! Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.”Īs we discussed in Chapter 6 "Finding a Purpose and Selecting a Topic", the specific purpose is the one idea you want your audience to remember when you are finished with your speech. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is important because it forces the speaker to be mindfully aware of explaining the topic of the speech to the audience. The second major function of an introduction is to reveal the purpose of your speech to your audience.
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